Gravity, Weinstein Carnegie Philanthropic Group and Goodman Media International on board to expand the soccer star’s brand across numerous categories.

NORTH AMERICA–MGG Investment Group, owner of the IP rights of Brazilian soccer star Pelé, has tapped a new management team to lead all branding, marketing, philanthropic and communications opportunities and initiatives for the international icon and humanitarian.

With the support of MGG, the new management team (which includes Joe Fraga, Stuart Goldfarb and William Moses) has retained Gravity to develop and expand Péle’s brand image and social media, Weinstein Carnegie Philanthropic Group for future philanthropic endeavors and Goodman Media International for all media relations.

The new management team will leverage their sports marketing, law and business and expertise to identify and execute new partnerships and maintain existing relationships with brands including Banco Santander, Emirates, Hublot, Mars and Mastercard.

Planned projects include a visit from Pelé’s in Moscow for the 2018 FIFA World Cup Russia, which marks the 60th anniversary of Pelé’s World Cup debut, as well as appearances at international sport and humanitarian events.

“We have tremendous confidence in Joe, Stuart and Bill and their collective industry expertise to leverage this pivotal moment in time and enhance the legacy of this global icon who transcends sports,” says Kevin Griffin, chief executive officer and chief investment officer, MGG. We are excited that this new management team is in place to elevate the brand of Pelé to new heights across the business and philanthropic sectors.”