The Fred Rogers Company has appointed HiHat Media to lead U.S. brand licensing for its PBS Kids series "Peg + Cat."
HiHat Media will develop a broad consumer products campaign inspired by the math-based series. Promotes a combination of girl power and brainpower, the show's star, Peg, was recently recognized by Common Sense Media as one of TV’s Best Role Models of 2014.
“We’re delighted that HiHat Media will help us build and extend the Peg + Cat brand with a range of engaging products that will take the show’s characters, key messages and skills-building appeal into even more aspects of a child’s everyday life,” says Paul Siefken, vice president, broadcast and digital media, The Fred Rogers Company.
HiHat plans to kick off the Peg + Cat consumer products program with a master toy licensee as well as partners in the apparel, bedding, stationery and gifts categories. The property’s newest DVD, "Peg + Cat: Pirates Ahoy! and Other Really Big Problems," was released Dec. 23 from PBS Distribution and a book series from Candlewick Press is on the way.
“We’re thrilled to be working with The Fred Rogers Company on the charming and funny Peg + Cat, which we feel is already on the road to becoming a classic property,” says David Jacobs, founder and president, HiHat Media. “We look forward to working with companies large and small to develop products featuring some of the hallmarks that have made this unique series such a clear favorite among kids and families throughout the U.S.”