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Peanuts, Kilburn Live Partner for Immersive Experience

The deal comes on the heels of Kilburn Live’s recent ventures in the live-entertainment space with The Dr. Seuss Experience and NERF Challenge activations.

Kilburn Live, the live events division of Kilburn Media, has announced a new partnership with Peanuts Worldwide, the global IP based on the comic by Charles Schulz, for a new immersive experience.

“Partnering with Peanuts to bring such a classic piece of pop culture to life is an absolute privilege,” says Mark Manuel, chief executive officer, Kilburn. “These characters are recognized and beloved globally, so we are looking forward to giving our guests the chance to step inside their world through this unforgettable experience.”

Just in time for the 70th anniversary of the first Peanuts comic strips, the collaboration will give guests the opportunity to go on a new family-friendly journey with Snoopy, Charlie Brown and all of their friends.

Peanuts is a brand that is a true family tradition,” says Craig Herman, senior director, category management, Peanuts Worldwide. “Parents and grandparents cherish the opportunity to share their love of Snoopy and Charlie Brown with the next generation, and what better way to do so than through a Kilburn Live experience.”

This announcement comes on the heels of Kilburn Live’s recent ventures in the live entertainment space with The Dr. Seuss Experience and NERF Challenge activations, both of which launched in late 2019 and will continue their tours throughout 2020 with additional stops set to be unveiled later this winter.

More information on the Peanuts attraction will be released later this year.

TAGS: Peanuts
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