Players can immerse themselves in the world of “Peaky Blinders” though a choose-your-own-path format.

License Global

February 11, 2022

1 Min Read
A screengrab from "Peaky Blinders: The King’s Ransom."
Maze Theory/Banijay

Digital entertainment studio Maze Theory and Banijay Brands in collaboration with “Peaky Blinders’” official brand and series owner and series producer Caryn Mandabach Productions have announced the launch of the first virtual reality game inspired by the drama. 

Players can infiltrate the “Peaky Blinders” underground world, coming face-to-face with characters such as Tommy Shelby (voiced by Cillian Murphy) and Arthur Shelby (voiced by Paul Anderson), as well as host of new characters. 

The game is set in 1920s England. Players will choose their path in moments of subversion, wish fulfilment, narrative intrigue and gripping set pieces, to see how the story will play out. 

“For the first time, fans will have access to believable and responsive characters from ‘Peaky Blinders,’ coming face-to-face with Tommy Shelby and encountering first-hand some terrifying situations,” says Ian Hambleton, chief executive officer, Maze Theory. “It’s an intense and thrilling experience. At Maze Theory, we’re committed to pushing the boundaries of entertainment and creating highly innovative fan and gaming experiences. We’re very excited to be giving fans and VR enthusiasts access to the ‘Peaky Blinders’’ world, transporting them back to 1920s Birmingham and putting them in iconic locations such as The Garrison and Charlie’s Yard.” 

“With huge anticipation for the upcoming series, the ‘Peaky Blinders’ brand is stronger than ever, and this is a fantastic addition to its extensive portfolio,” says Lex Scott, commercial director, gaming and gambling, Banijay Brands. “‘Peaky Blinders: The King’s Ransom’ is an exciting, authentic, and totally unique game that takes the immersive experience for fans to a whole new level.” 

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like