Entertainment brand Falcon's Beyond Global is bringing several children's television programs from PBS KIDS into the brick-and-mortar realm and beyond.
The expansion of properties and characters will begin with the Curiosity Playground complex, an experiential edutainment destination to be developed by Falcon's Beyond for multiple locations around the world. The Curiosity Playground experience will feature properties such as Dinosaur Train, SuperWHY!, Odd Squad, Wild Kratts and rising stars like Elinor Wonders Why, Xavier Riddle and the Secret Museum and Let's Go Luna in interactive environments that integrate media with hands-on exploration.
"We are beyond excited to work with these iconic properties," says Daryl White, vice president, global licensing and business development, Falcon's Beyond. "We've been granted an unprecedented opportunity to diversify the footprint of these amazing worlds, characters, and stories – while creating something super fun, deeply educational and frankly, spectacular! Our collaborative process with these children's television producers will bring their wealth of knowledge to bear on Curiosity Playground experiences and represents a tremendous first step in bringing our IP Expander model to this family of properties."
When walking into the Curiosity Playground experience guests are presented with four portals, each leading to a storied experience in a "curiosity spectrum" of Technology, Science, Nature and the Arts. Beyond each portal, guests begin a self-guided journey of exploration, interaction and learning with characters and immersive environments. Intellectual properties will be rotated and changed, allowing each Curiosity Playground venue to feature infinitely expandable opportunities anchored in an accessible core experience.
"The Curiosity Playground experience will give families a new way to engage with their favorite shows and characters in a highly interactive environment," says Dawn Ciccone, vice president, KIDS Licensing. "It's exciting to see properties and characters that air on PBS KIDS, come to life in entertainment destinations and themed attractions."
For more than two decades, Falcon's Beyond has created immersive environments for National Geographic Museum, SeaWorld Orlando, Atlantis Sanya, Busch Gardens Williamsburg, Kennedy Space Center, MOTIONGATE Dubai, IMG Worlds of Adventure and others.