PBS Kids Toys Launch At Whole Foods

PBS Kids' new line of educational and earth-friendly toys is now available exclusively at Whole Foods Markets in the U.S.

April 6, 2018

PBS Kids Toys Launch At Whole Foods

The line, which includes classic wooden toys and soft plush animals, is now being featured in the retailer’s Whole Body department, and is also online at the PBS Kids shop.

Designed for children ages 6 months to 3-years-old, hero products include race cars made from recycled milk bottles, wooden vehicles assembled by hand from local wood in Vermont, shape sorters and stackers and plush animals as well as organic t-shirts and infant onesies with vintage designs.

“We are excited to work with Whole Foods Market on a program that fosters our shared commitment to education and child development, while giving holiday shoppers an opportunity to give a more meaningful type of gift this holiday season,” says Lesli Rotenberg, general manager, children’s programming, PBS. “Open-ended play is an integral part of a young child’s development, and the new PBS Kids toy line provides children

with the opportunity to explore and learn in a safe and fun way.”

Each item in the PBS Kids toy line is made with non-toxic materials and inks, and all packaging is made from recycled materials.

Whole Foods Market will donate 1 percent of total sales, up to $25,000, to the Whole Kids Foundation, an organization dedicated to improving children’s nutrition and wellness.

“PBS Kids is known for creating fun, educational content that encourages kids to learn by exploring the world around them,” says Jeanne Tamayo, global lifestyle buyer, Whole Foods Market. “And that's the exact goal behind this new line of toys, to help our shoppers find new, exciting ways to teach their children through play. Whole Foods Market is proud to offer these toys to families exclusively this holiday season." 

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