‘PAW Patrol’ Adds Toddler Products

Nickelodeon has tapped juvenile product manufacturer The First Years, a division of TOMY International, for a new range of toddler items that will feature the preschool series “PAW Patrol.”

April 6, 2018

The preschool series will feature children’s feeding and bathroom items.

Nickelodeon has tapped juvenile product manufacturer The First Years, a division of TOMY International, for a new range of

toddler items that will feature the preschool series “PAW Patrol.”

The First Years has acquired the licensing rights for the show in the potty system and feeding booster seat categories.

"We are excited to add ‘PAW Patrol to our portfolio of sought-after baby and toddler brands, and are honored to partner with Nickelodeon to offer products that will help solve parenting challenges–a perfect parallel to the pack of pups from ‘PAW Patrol’ who teach kids how to solve problems through teamwork," says Richard Drapkin, senior vice president of TOMY's mother, infant and toddler portfolio. "This licensing agreement is a testament to The First Years' ability to provide our partners with fresh ideas for products that span the range from functional to playful, safe and secure."

The First Years “PAW Patrol” 3-in-1

Potty System will hit shelves in December. Additional “PAW Patrol” products from The First Years will be announced at a later date.