License Connection will work alongside ProSiebenSat.1 to further extend the brand in Europe.

EUROPE–ProSiebenSat.1, the worldwide licensing agent for “Pat the Dog,” has appointed License Connection to represent “Pat the Dog” for licensing in the Benelux region.

Through the agreement, License Connection will promote the brand for licensing throughout Belgium, the Netherlands and Luxembourg. The agency will also work alongside ProSiebenSat.1 to secure an international toy partner.

“We have found a very successful partner for the Benelux countries in License Connection,” says Robert Merkel, managing director, ProSiebenSat.1 Licensing. “We were as convinced by its long-standing expertise in the licensing sector, experience with major brands, and contacts with local retailers and manufacturers as we were by its sustainable partnerships and successful campaigns. All these are crucial factors for the international success of ‘Pat the Dog.’”