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April 6, 2018
NORTH AMERICA–Paramount Home Media Distribution has released a new augmented reality experience based on the recent film Transformers: The Last Knight.
Created by Viacom’s VR team Viacom NEXT, the new app features a variety of content from the film and overlays 3D graphics onto a user’s surrounding physical space. During the game, players will control the actions of Bumblebee, directing his movement while hitting, blowing up and interacting with an assortment of objects, which can also be added to expand the interactive environment.
“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” says Howard Hsieh, vice president, worldwide digital business development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride.”
The Transformers-themed AR experience will be available to iOS users until Feb. 20, 2018, via the App Store. Fans will also be able to order Transformers: The Last Knight on 4K HDR through the app.
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