April 6, 2018
Licensing agency will acquire regional partners for the studio’s properties including
The Godfather
and
Grease.
The studio’s licensing programs extend across a range of categories such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, non-traditional categories and more. Black White Orange will now aim to establish, grow and expand the studio’s consumer products business in India.
The agency will also manage and represent its expansive portfolio, including franchises such as
The Godfather, Breakfast at Tiffany’s, Grease
and
Top Gun
.
“Paramount Pictures boasts of some of the most iconic and cult movie properties with the likes of
Godfather
, Audrey Hepburn,
Grease
and
Top
Gun
. These properties not only have a huge fan following but also lend themselves beautifully as art on merchandise, and that’s what we want to achieve–a great product with these iconic assets,” says Bhavik Vora, founder and chief executive officer, Black White Orange. “We're also extremely excited to work on forthcoming
XXX: The Return of Xander Cage
and
Baywatch
, which we believe will be a big step for Paramount in India as it stars two of our biggest talents, Deepika Padukone & Priyanka Chopra respectively."
In addition to Paramount, Black White Orange represents a robust portfolio of brands in India including NBCUniversal, “Game of Thrones,” “Sesame Street,” Brand YouWeCan, The Emoji Company and bCreative, among many others.
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