Licensing agency will acquire regional partners for the studio’s properties including The Godfather and Grease.

Paramount Pictures has appointed Black White Orange to serve as its licensing agent in India.

The studio’s licensing programs extend across a range of categories such as apparel, toys, stationery, gifts, novelty, back-to-school, home décor, non-traditional categories and more. Black White Orange will now aim to establish, grow and expand the studio’s consumer products business in India.

The agency will also manage and represent its expansive portfolio, including franchises such as The Godfather, Breakfast at Tiffany’s, Grease and Top Gun.

“Paramount Pictures boasts of some of the most iconic and cult movie properties with the likes of Godfather, Audrey Hepburn, Grease and Top Gun. These properties not only have a huge fan following but also lend themselves beautifully as art on merchandise, and that’s what we want to achieve–a great product with these iconic assets,” says Bhavik Vora, founder and chief executive officer, Black White Orange. “We're also extremely excited to work on forthcoming releases like XXX: The Return of Xander Cage and Baywatch, which we believe will be a big step for Paramount in India as it stars two of our biggest talents, Deepika Padukone & Priyanka Chopra respectively."

In addition to Paramount, Black White Orange represents a robust portfolio of brands in India including NBCUniversal, “Game of Thrones,” “Sesame Street,” Brand YouWeCan, The Emoji Company and bCreative, among many others.