Paddington Secures Italian Agent

The Copyrights Group has appointed Maurizio Distefano Licensing to manage the Italian licensing program for Paddington Bear.

April 6, 2018

Maurizio Distefano Licensing is on board to develop a merchandising program ahead of the character’s second movie.

Maurizio Distefano Licensing will initially focus on a wide-ranging campaign that encompasses toys, gifts, games, confectionery, plush and more.

“We are thrilled to be partnering with MD Licensing, to build the

Paddington

brand in Italy,” says Polly Emery, brand and marketing director, The Copyrights Group. “Together with publishing partner Mondadori and Eagle, who will be distributing the

Paddington

movie, we are looking forward to seeing exciting activity for

Paddington

in Italy.”

Furthermore, the appointment comes ahead of the second

Paddington

film, which is slated for release in December 2017 across Italy.

“

Paddington

is a much-loved children’s brand whose many fans worldwide love his friendly manner and adventures,” says Maurizio Distefano, president, Maurizio Distefano Licensing. “With the film sequel on its way, we expect brand awareness to be stronger than ever

in the Italian market in the coming year and the

Paddington

brand to be more successful than ever among licensees and at retail.”