The Copyrights Group has announced the first Italian licensing deals for “The Adventures of Paddington” since launching on Rai YoYo earlier this year.
These deals will help Paddington firmly establish his presence in the Italian market. The deals were secured through The Copyrights Group’s agent in Italy, Rai Com, the wholly owned commercial subsidiary of Rai.
Edizioni Play Press will be publishing a range of magazines across a variety of formats, available in kiosk channels early next year. Puzzles and games will be launching in Italy with Clementoni, in a deal that spans multiple territories across Europe from Q1 2022.
Rai Com have also renewed the agreement with Hopplà for character costume events in the Italian market. “Paddington” and Hopplà have had several years of successful partnership, with Paddington hosting English language workshops alongside meet and greet events and rides on Paddington’s train.
UNICEF will also be launching “Paddington’s” Postcards in Italy this October. “Paddington’s” Postcards offers children and families the chance to learn about other children around the world with Paddington, whilst also contributing to raising life-saving funds for UNICEF. “Paddington’s” Postcards is already available in the U.K., Ireland, Australia and New-Zealand and Italy will be the first non-English-speaking country in which UNICEF will pilot the initiative.