Pacific Rim Uprising Revs Up Licensing Program
Click Licensing, Kopa and European Licensing Company are also on board to help expand the film’s merchandising program worldwide.
Legendary and Universal Pictures have teamed up with a slate of licensing partners and agents to support the upcoming action film Pacific Rim Uprising, which is scheduled to hit theaters in February 2018.
The new program will be comprised of a wide array of products including apparel, collectibles, articulated figures, action figure sets, novelizations, strategy games, collectible books and decorative items.
First, Bandai is on board to launch a line of highly articulated figures, die-cast and resin robot action figure sets, die-cast figurines and plastic model kits, all of which will represent characters from the Pacific Rim universe, including various Mechs and Kaiju.
Legendary partnered with Isaac Morris for a line of men’s and boys’ apparel including basic tees, fashion separates and sets, hoodies, juniors apparel and swimwear.
Diamond Select Toys and Collectibles has signed on to offer a range of branded products including select action figures, Minimates mini-figures, Vinimates vinyl figures, Gallery PVC dioramas, vinyl coin banks, replicas with lights and sound and housewares. The first products are set to ship in February 2018.
Meanwhile, Tri-Force will produce 1:1 scale prop replicas as well as 10-24 inch statues with and without features such as light.
Trends International will create an array of home décor products, such as posters and calendars, featuring scenes and characters from the film.
Insight Editions will debut a hardcover coffee table book featuring movie art, stills and early design renderings. Additionally, young fans will be able to experience the action of the film through a series of junior novels.
Titan Publishing will release a special film novelization as well as the Official Jaeger Handbook.
Finally, River Horse Games will develop a line of collectible board games and role playing games, which will aim to bring the Jaeger vs. Kaiju battleground to life.
In addition, Legendary has also tapped several licensing agents to help expand the global reach of its merchandising plan. New agents include Click Licensing for Southeast Asia and Korea; Kopa for Latin America; and European Licensing Company for Eastern Europe and Russia.
“Pacific Rim Uprising is proving to be an exciting property for us to develop from a licensing perspective,” says Jamie Kampel, vice president, licensing and partnerships, Legendary. “We have the advantage of a strong blueprint created by the original film, while also having the ability to take advantage of a new vibrant cast of young heroes, highly upgraded mechs, newly evolved foes and a story with international appeal, all of which will allow for the creation of products that capture the imaginations of a highly diverse audience around the globe.”