Overstock Launches Content Platform

Overstock.com is planning to launch a new storefront that will rent and sell digital media and offer a video streaming subscription service for its Club O members.

April 6, 2018

Overstock Launches Content Platform

Overstock.com is planning to launch a new storefront that will rent and sell digital media and offer a video streaming subscription service for its Club O loyalty program members.

This marks the e-retailer's first foray into the world of streaming media.

"The convergence of entertainment and technology has transformed the retail landscape," says Patrick M. Byrne, chief executive officer, Overstock.com. "As Overstock's traffic and Club O program continue to grow at a rapid rate, offering a digital media streaming service is a natural next step. Introducing this service allows us to engage with our customers on a deeper level and show our appreciation to Club O members for being loyal to us over the years."

In addition to access to the company's new streaming media service, Overstock.com's Club O Members receive free shipping and at least 5 percent in reward dollars for all purchases and up to 20 percent in reward dollars on hundreds of select products. Memberships to the loyalty program cost

$19.95 per year.

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