Oreo Plans Transformers Promos

Oreo is planning a promotional partnership with Paramount Pictures for the global release of Transformers: Age of Extinction, set to premiere in the U.S. on June 27. 

The global movie partnership will includes a TV spot directed by the film’s director Michael Bay, Transformers-themed Oreo cookies and packaging, point-of-sale activations as well as digital and social media efforts.