April 6, 2018
Oreo is planning a promotional partnership with Paramount Pictures for the global release of
Transformers: Age of Extinction
, set to premiere in the U.S. on June 27.
The global movie partnership will includes a TV spot directed by the film’s director Michael Bay, Transformers-themed Oreo cookies and packaging, point-of-sale activations as well as digital and social media efforts.
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