One Animation Cooks Up Promotional Partnership with Hesburger for ‘Oddbods’

Fast-food chain running a branded meal box promotion across its 464 stores in Europe.

November 8, 2021

Content creation, distribution and licensing studio, One Animation, has secured a new promotional partnership with European fast-food chain Hesburger for its CG-animated property “Oddbods.”

Hesburger is on board for an “Oddbods” children’s meal promotion across its 464 restaurants in Finland, Lithuania, Estonia, Latvia and Bulgaria. During the campaign, which runs until the end of December, each children’s meal will include an “Oddbods”-themed tube scarf with reflector stripe, soft reflector (with two different character options available), dice game, card game, stationery set or mini board game. The product selection aligns with Hesburger’s commitment to offer educational and practical children’s meal premiums without surplus plastic packaging, supporting the chain’s sustainable approach across all levels of its business.

“Hesburger is a household name across each of its markets and has seen significant growth over recent years, thanks to its commercially savvy and nimble approach,”

says Sashim Parmanand, chief executive officer, One Animation. “As such, we know their vast chain of restaurants makes the ideal home for our next ‘Oddbods’ restaurant partnership and will provide another fun and environmentally conscious way for fans to experience the brand.”