October 25, 2021
Content creation, distribution and licensing studio, One Animation, is finding new ways to bring the hit CG-animated property “Oddbods” to fans, securing new seasonal activations and consumer product partnerships in Europe and Asia.
In the Netherlands, One Animation has inked a deal with Just In Between Pictures for an “Oddbods” Halloween-themed 55-minute theatrical experience, consisting of two extended 22-minute length specials “Party Monsters” and “Oddbeard’s Curse” and a seven-minute “Halloween Heroes” episode. The experience is currently available across 75 local cinemas.
In Malaysia, One Animation’s local consumer products agent, Animonsta Studios, has secured a new publishing deal with Ladybug for a range spanning activity books and interactive products, which will launch in Q4 2021 across extensive local retail and distribution networks. A further deal has also been signed in the territory with Dr Mama for self-sanitizing kids’ fabric face masks and additional personal care items, such as hand sanitizers, with the collection launch scheduled for Q1 2022.
“A core part of our ‘Oddbods’ strategy is ensuring we’re bringing the brand to life for fans all around the world through innovative, captivating and accessible experiences – it’s important that the ‘Oddbods’ gang plays a role in their lives beyond the screen,” says Sashim Parmanand, chief executive officer, One Animation. “Both the new cinema activation and merchandise ranges give young fans and their families a variety of colorful and interactive ways to engage with the brand.”
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