'Oddbods' Names Master Toy, Apparel Partners

GLOBAL–One Animation has tapped Kids Station Toys and The Bentex Group to serve as its master toy and apparel licensees, respectively, in North America.

April 6, 2018

One Animation has also secured a raft of new partners for the popular children’s series in Europe, including Talent Show, Balocco and Coveris, among others.

Brandgenuity, One Animation’s North American licensing agency, brokered the deals.

As the brand’s master toy partner, Kids Station will develop a range of branded, interactive electronic toys–including small collectibles, blind bags, play sets and plush accessories.

Meanwhile, The Bentex Group, including its divisions Extreme Concepts and H.I.S. International, will create a collection of kids’ apparel spanning t-shirts, fashion tops and more.

The “Oddbods” licensed products are scheduled to debut in fall 2018.

“We are thrilled to have Kids Station and The Bentex Group as our first partners for our U.S. program,” says Will Ochoa, international licensing director, One Animation.  “Both partners have a proven track record of developing fun and innovative products which will bring the crazy world of ‘Oddbods’ to life. We now have the foundations

in place to satisfy the rapidly growing popularity of ‘Oddbods’ in the U.S. and provide fans with the products they desire.”

One Animation has also secured a number of new licensing partners for the brand in Europe. New licensees include:

  • Talent Show for confectionery and juices in Central Europe;

    • Confitrade fruit gums in Russia;

      • Balocco for Easter Eggs;

        • Herding for home textiles in Germany;

          • Nelson for activity books and puzzle crafts in Germany;

            • Origami Group for puzzles and arts and crafts in Russia;

              • Baltic for back-to-school bags and stationery; and

                • Coveris for promotional packaging solutions for kids’ meals in the U.K.

                  In addition, Russia’s retail chain, Europe, has launched a retail loyalty program that will see more than 100,000 “Oddbods” plush distributed across its 50 stores for the next month.

                  “This great new raft of partnerships with best-in-class category leaders is testament to the popularity of the show and the insatiable demand for ‘Oddbods’ product,” says Sashim Parmanand, chief executive officer, One Animation. “As we look to 2018, we will continue to delight fans with fun and creative activations across consumer products, digital and gaming.”

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