‘Oddbods,’ Argos Get Exclusive this Halloween

One Animation and U.K. retailer Argos are merging content and e-commerce this Halloween.

September 28, 2021

After partnering with Rubies (dress-up), Misirli (nightwear) and Posh Paws (plush) for a range of products exclusive to Sainsbury’s Argos, the creators of animated series “Oddbods” are bringing their partnership with the retailers to new heights this Halloween.

Available on Oct. 1, One Animation will be launching a special Halloween episode of “Oddbods” – dubbed “Halloween Heroes” – on Argos.com.

“When bringing our partnership with Argos to life, a key focus was to create innovative, unique ‘retail-tainment’ experiences to engage ‘Oddbods’ fans and help drive them into stores and online retail spaces,” says Sashim Parmanand, chief executive officer, One Animation. “The launch of ‘Halloween Heroes’ gives fans exclusive access to an all-new episode, and excitingly marks the first time an entertainment company or studio has ever debuted content via a retailer’s platform. We can’t wait to see fans reactions to the spooky new episode and to also give them a chance to dress-up as their favorite Oddbods characters for Halloween, birthday parties and beyond with the exclusive costume offering at Argos.”

“We

are really excited to have the retail exclusive on Oddbods dress up product launching for Halloween,” says Daniella Parr, buyer, Sainsbury’s Argos.

Argos will also be sharing the brand-new “Oddbods” music video, “Manha Manha” on its ecommerce platform ahead of the arrival of One Animation’s exclusive Halloween content.