Silvergate Media has signed Licensing Street in the U.S. to build a secondary licensing program for its hit preschool series, “Octonauts.”

The animated show, which follows the undersea adventures of Captain Barnacles and his crew, first launched on the Disney Junior block of Disney Channel in January 2012.

Licensing Street joins Silvergate’s existing partners, Fisher-Price, Penguin, nCircle and Leapfrog.

"Licensing Street has great experience in growing children’s brands in the U.S., and we are delighted to be working with them to expand the Octonauts licensing program,” says Mary Durkan, chief executive officer, Silvergate Media.