“I have been impressed with Crane and their work in Micro-Optic technology since it was first introduced in the $100 bill eight years ago,” says Matt Dunn, president and co-founder of Octane5. “So, it’s truly exciting that we are now able to leverage this intuitive and visually stunning technology for the brand licensing sector. Our team is gratified to be selected by Crane for this partnership.”
Under the terms of the agreement, Octane5 will be the primary partner of Crane Currency in the brand licensing sector for Crane’s patented, Micro-Optic technology. The technology can deliver a deep, three-dimensional image and fluid movement effects that are easy and intuitive to verify. Combined with a brand’s identifiable markings, the result is brand-protection products that are both highly secure
“This is a partnership in the truest sense of the word,” says Sam Keayes, president, Crane Currency. “It’s important to Crane that we align with the best organizations – those that truly understand the risks that brands face in a global marketplace and are the most innovative in protecting them. The team at Octane5 has a great track record of protecting some of the most iconic brands in the world so we are truly thrilled to join with them in elevating brand protection in the licensing industry.”
“Layering Crane technology with our marketing-based security approach is an incredible opportunity,” says Dunn. “Our team has been part of leading this industry since 1996, and once again, we leapfrog the competition. We look forward to bringing this technology to the over 100 brands that we support around the world in helping them securely advance their programs.”
BrandComply is exhibiting at Brand Licensing Europe.Be sure to register for Brand Licensing Europe here.
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