Sixteen South has appointed Nickelodeon & Viacom Consumer Products to represent the Nick Jr. program “Lily’s Driftwood Bay” for licensing.

The preschool series follows the adventures of 6-year-old Lily and premiered on Nick Jr. in the U.K. in May.

NVCP will represent all licensing rights for the property in the U.K. and Ireland.

With a distinctive art style featuring objects that have washed up on the beach, the initial licensing range is expected to focus on soft lines and selective toy opportunities.