NVCP Plans MTV Watches

Nickelodeon and Viacom Consumer Products has teamed up with Calypso, a division of the Spanish watch company Festina Group, for an MTV Classic watch line.

The range of MTV-branded watches marks the first collection of its kind, and will include four different models with 20 different watch styles.

The range will be available in specialist jewelers and department stores, as well as the Festina Group’s Time Road stores in more than 60 countries around the world this fall including in Spain, across Europe, CEE, Asia, the United Arab Emirates and Latin America.