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April 6, 2018
Norwegian Cruise Line Holdings has partnered with Margaritaville Holdings to bring a Jimmy Buffet-inspired experience to the high seas.
The partnership will see the addition of the first-ever floating Jimmy Buffett’s Margaritaville restaurant and 5 O’Clock Somewhere bar on its cruise ship, the Norwegian Escape.
“Jimmy Buffett is an icon who embodies the island lifestyle, and his Margaritaville lifestyle brand, which includes restaurants and bars in its portfolio, is a perfect fit for Norwegian Cruise Line and the incredible new Norwegian Escape, that will sail the Caribbean and offer our guests the first and only Margaritaville experience at sea,” says Kevin Sheehan, chief executive officer, Norwegian Cruise Line Holdings. “We are more than thrilled to form this exclusive partnership with Jimmy and his talented team, and we know our guests are going to love the new tropical experiences.”
Norwegian Escape’s Margaritaville restaurant and bar will offer signature items such as the Cheeseburger in Paradise and the Who's to Blame Margarita, while the 5 O’Clock Somewhere Bar will feature live nightly performances.
Along with the venues on Norwegian Escape, the partnership also includes Margaritaville-branded food and beverage locations on Norwegian’s new island destination in Harvest Caye, Belize, set to open in fall 2015, as well as a 5 O’Clock Somewhere Bar on Great Stirrup Cay, Bahamas, also planned to debut in 2015. In the future, the partnership will also extend to other ships in the fleet.
Norwegian Escape will begin weekly seven-day cruises from Miami to the Eastern Caribbean beginning Nov. 14, 2015.
“This partnership is a perfect match between two brands that celebrate escapism, relaxing and having fun,” says John Cohlan, chief executive officer, Margaritaville. “We can’t wait to bring the Margaritaville experience to Norwegian guests and let the floating ‘fin’ begin!”
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