Charity will highlight the preschool series through merchandise, online content and more.
DHX Media and the NSPCC have teamed up for a year-long campaign to help the charity engage with more children by highlighting the preschool series “In the Night Garden.”
Through the collaboration, the NSPCC’s baby and toddler safety page, which launched last month, will feature “In the Night Garden” lifestyle imagery as well as tips from the show’s affiliated sleep exert Mandy Gurney of the Millpond Sleep Clinic. There will also be a host of articles created by the NSPCC to assist parents in getting their children into healthy and effective sleeping routines.
The partnership will also include a variety of fundraising activities, including new “In the Night Garden” products from Truprint, such as pillows, blankets and greeting cards. The new merchandise is set to launch later this year and 25 percent of the proceeds will benefit the NSPCC.
“We are extremely excited about this major collaboration with the NSPCC,” says Debbie Walker, brand manager, DHX Brands. “It will not only enhance ‘In the Night Garden’s’ reputation as a trusted brand with parents, but it will also provide a vital service for families who have trouble with their children’s sleeping habits and complement the NSPCC’s range of services for parents.”