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April 6, 2018
DHX Brands will celebrate 10 years of the preschool property “In the Night Garden” with a host of initiatives and events in 2017.
Activities for the anniversary year will kick off in the New Year with the launch of a new, stand-alone magazine from Redan. Later, home entertainment partner Abbey Home Entertainment will release a 10th anniversary edition DVD. Additional partnerships will be unveiled in the coming months.
Meanwhile, in June, the first Family Gardening Show from the Royal Horticultural Society Garden Wisley in Surrey U.K. will feature a themed “In the Night Garden” zone with branded activities and games including Upsy Daisy yoga, flower pot decorating, sensory story time and music-making classes as well as visits from special guests. In addition, the RHS will offer an “In the Night Garden” trail, which will be enhanced by augmented reality.
At Alton Towers, themed “In the Night Garden” bedrooms will open next summer at the new CBeebies Land Hotel.
Finally, the “In the Night Garden Live” touring show will return for its eighth consecutive year.
“‘In the Night Garden’ has had a unique connection with the youngest of audiences and their parents and their carers in the last decade,” says Deborah Hooper, vice president, global brand management, DHX Brands. “We look forward to building on that extraordinary success with new partnerships and initiatives over the next 10 years and beyond.”
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