Nickelodeon's 'Blaze' Arrives at TRU

Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."

April 6, 2018

Nickelodeon's 'Blaze' Arrives at TRU

Toys 'R' Us is the first retailer to feature the new Fisher-Price toy line based on the Nickelodeon preschool series "Blaze and the Monster Machines."

Featuring monster truck Blaze, his 8-year-old driver, AJ, and many of the show’s other characters, the toy line is now available exclusively at Toys 'R' Us stores and online in the U.S. through the end of July.

“As the popularity of 'Blaze and the Monster Machines' continues to grow, we are excited to bring the adventures from the show into the homes of our fans,” says Manuel Torres, senior vice president, global toys and publishing, Nickelodeon Consumer Products. “Fisher-Price has brought the signature styles, action and excitement from the show to life.”

The range includes plush, vehicles, die-cast, a Slam & Go assortment of racing vehicles, talking toys and the Transforming Blaze Jet, which lets Blaze turn into a jet plane.

“Ever since 'Blaze and the Monster Machines' roared to life last fall, preschoolers have been clamoring for toys starring

the show’s entire gang of witty and vibrant characters,” says Jamie Uitdenhowen, vice president, general merchandising manager, Toys 'R' Us U.S. “We worked closely with our partners at Fisher-Price and Nickelodeon to be the first retailer to race this action-packed line of playthings to shelves for little fans, providing them the opportunity to extend the high-octane stunts, songs and monster adventures from the show during playtime.”

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