Nickelodeon to Debut ‘PAW Patrol,’ ‘Dora’ at Macy’s Thanksgiving Day Parade

Nickelodeon will kick off the holiday season with two new elements at the 98th Macy’s Thanksgiving Day Parade on Thursday, Nov. 28. The new entries will showcase popular characters from Nickelodeon’s animated series, “PAW Patrol,” produced by Spin Master Entertainment and new Paramount+ original series, “DORA.” 

Marshall, the heroic firefighter Dalmatian pup from “PAW Patrol,” takes to the streets and will join this year’s parade on Thanksgiving morning.  

Alongside Marshall, Dora, the first Latina character to ever appear in the parade, and her friends, including Boots, Map and Backpack, will bring the wonders of the rainforest to the streets of New York with “DORA’s” Fantastical Rainforest, an eye-catching float and balloon hybrid element. 

“We’re so excited to bring two of the most iconic preschool franchises, ‘PAW Patrol’ and ‘DORA,’ to one of the most legendary family events of the year – the Macy’s Thanksgiving Day Parade,” says Jamie Drew, executive vice president, consumer products and experiences, Paramount. “The brand-new Marshall balloon and ‘DORA’ float, along with Nickelodeon’s parade mainstays, SpongeBob SquarePants and Teenage Mutant Ninja Turtles, will come to life on the streets of New York City, spreading holiday cheer and captivating fans of all ages.” 

"DORA" balloon and float

“The Macy’s Thanksgiving Day Parade is thrilled to welcome Marshall from ‘PAW Patrol’ for his first appearance along with the return of Dora and all her friends,” says Jordan Dabby, producer, Macy’s Thanksgiving Day Parade. “We know fans across the country and in New York City will love seeing these beloved characters join SpongeBob SquarePants and the Teenage Mutant Ninja Turtles for an exciting and memorable Thanksgiving morning.” 

Marshall and Dora and her friends are the latest character additions to Nickelodeon’s lineup of franchises, joining the SpongeBob SquarePants balloon and the Teenage Mutant Ninja Turtles float in this year’s nationally televised Parade. 

In celebration of the 25th milestone anniversary of the animated series this year, the SpongeBob SquarePants balloon will be accompanied by a new “Garriage” – an electric-powered yellow carriage drawn by Gary, SpongeBob's pet snail. The Teenage Mutant Ninja Turtles will emerge again from the sewers onto the streets of the Big Apple with a vibrant multilevel float inspired by the new series, “Tales of the Teenage Mutant Ninja Turtles,” streaming on Paramount+. 

The 98th Macy’s Thanksgiving Day Parade will air Thursday, Nov. 28, in the U.S. on NBC and stream on Peacock.