The SpongeBob SquarePants 400 will feature a weekend of Bikini Bottom-themed activities including a Nickelodeon Kids Zone, appearances from "SpongeBob SquarePants" costume characters, a "SpongeBob SquarePants" photo station and more.
"The SpongeBob SquarePants 400 gives Nickelodeon the opportunity to expand its relationship with NASCAR, while working with a best-in-class track to give fans a unique, engaging and high-quality race experience that the whole family can enjoy," says Pam Kaufman, chief marketing officer and president of consumer products, Nickelodeon Group. "Nickelodeon has embarked on some great initiatives with NASCAR over the last 10 years, sponsoring and participating in marquee racing events that have resonated with motorsports fans across the country."
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