“Brian is a creative powerhouse who has spent his career on the front lines of our industry, anticipating and driving changes in television, film and digital media,” says Bob Bakish, president and chief executive officer, Viacom.
“With his unmatched credentials in kids’ entertainment and his firsthand knowledge of Nickelodeon, I have asked Brian to drive the innovation and transformation that will ensure the brand remains the dominant force with young audiences.”
Most recently, Robbins worked as the president of Paramount Pictures’ Paramount Players division where he worked with Viacom’s other networks to develop feature films. He will remain involved in the development, production and marketing of all Nickelodeon co-branded
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