Nickelodeon Latin America has signed an exclusive representation deal with YouTube star Isabella de La Torre, also known as La Bala.
The agreement will see the company work across consumer products, music, short- and long-form original productions, social networks, live events and editorial options to promote the La Bala brand. Nickelodeon Latin America is currently working on a comprehensive strategy for La Bala that will see her develop consumer products and multiple merchandising agreements with promotional partners across fashion and accessories.
"I am very happy to be part of this great family, and I say ‘family’ because from the minute that I met everyone at Nickelodeon, they made me feel like I was family,” says La Bala. “I've been watching the channel since I was very young–shows like the Kids' Choice Awards–and for me, to be part of Nickelodeon right now is like a dream come true.”
La Bala is one of the leading YouTubers in Latin America, having been nominated for Kids’ Choice Awards Mexico in 2016 and 2017. Her channel includes musical performance, comedy and inspirational videos aimed at the teenage demographic.