Nickelodeon Expands Preschool Series

Nickelodeon has signed a series of new licensees and multi-category expansion deals for its preschool series “Paw Patrol,” Shimmer and Shine” and “Blaze and the Monster Machines.”

April 6, 2018

Nickelodeon Expands Preschool Series

Children’s network will see a slew of new products this year.


First, Fisher-Price will expand its current lineup of “Shimmer and Shine” toys with a collectible line of Teenie Genies; meanwhile, Ty will create the first-ever licensed Beanie Bros., which will be based on the “Paw Patrol” brand.

Additionally, Nickelodeon has tapped the follow licensees for a range of merchandise, which will be available this year:

  • Fisher-Price for a “Think & Learn Smart Cycle” app and toys;

    • Colorforms, Crayola, Tara Toys, Cra-z-art, Alex Brands and Montco for arts and crafts;

      • Mega Bloks for “Shimmer and Shine” construction sets;

        • Rubie’s Costume Company and Spirit Halloween for costumes;

          • Cardinal and University Games for games and puzzles

            • Kid Kraft and Step 2 for furniture;

              • Ty for plush;

                • Edda Books USA, Quarto Publishing Group and Topix Media Lab for publishing;

                  • Moose Mountain for ride-ons;

                    • Moose Mountain and Pacific Cycle for sports and outdoor;

                      • American Greetings for social expressions; and

                        • Sakar for tech.

                          "Nickelodeon finished 2016 with the strongest slate of preschool programming we have ever seen and the popularity of our properties has helped drive incredible growth for our consumer products business," said Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. "We've seen amazing success with ‘Paw Patrol,’ our No. 1 licensed preschool property and a top 10 licensed toy property for 2016. As the fan base of our shows continues to grow,

                          we're thrilled to work with best-in-class partners and retailers to ensure Nickelodeon products are in every aisle."

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