Viacom International Media Networks has signed a multi-platform content deal with the Polish free-to-air broadcaster TV Puls for 600-plus hours of Nickelodeon programming.

The strategic alliance with TV Puls will support Nickelodeon’s burgeoning consumer products business in the region, which is one of the biggest markets in Northern Europe.

Beginning in March, TV Puls will carry three branded Nickelodeon programming blocks on its Puls and Puls 2 channels, reaching a total audience of 27.5 million viewers every month, with cross-promotional support running across all of the network’s digital platforms.