Nickelodeon has unveiled a full merchandising roster for the upcoming Paramount Pictures movie, Teenage Mutant Ninja Turtles, arriving in theaters Aug. 8.
A full lineup of products inspired by the film will be available this summer through the holiday season.
Joining previously announced global master toy licensee Playmates Toys and global construction partner, LEGO, will be more than 100 new products in all categories including publishing, home décor, apparel, jewelry and accessories. Confirmed partners include Activision Publishing, Insight Editions, Paramount Home Entertainment, Rubie's Costume Co., Zack Designs and more.
Target will be the official destination for exclusive Teenage Mutant Ninja Turtles movie toys beginning July 13 in-store and July 20 online. Teenage Mutant Ninja Turtles movie-related products will be available in all major retailers from mass to specialty including Walmart, Toys ‘R’ Us, Amazon and Hot Topic, among others.
"Teenage Mutant Ninja Turtles is hotter than ever, and Paramount Pictures' upcoming film is poised to be a smash hit," says Pam Kaufman, chief marketing officer and president of consumer products, Nickelodeon. "Our licensees and retail partners have done an incredible job of adapting the movie into experiences and products that encompass the action and adventure of the franchise, enabling Turtles super-fans to live out their most memorable movie moments."
Partners on board for the Teenage Mutant Ninja Turtles movie includes:
- Playmates Toys, LEGO and Activision Publishing for toys and video games;
- ACI, Accutime, Bentex, Berkshire, Bioworld, Crocs, FGX International, Freeze, Handcraft, Hanover, H.E.R. Accessories, High Point, Isaac Morris, LF USA, MZ Berger, Nouveau, Pan Oceanic, PS Brands, Richard Leeds and Rubie's Costume Co. for apparel, accessories and costumes;
- Accessory Innovations, Global Designs Concepts, Loungefly, Thermos and Zak Designs for home décor; and
- Insight Editions and Paramount Home Entertainment for publishing and home entertainment.