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Nick Ties Up 'Shimmer and Shine' Footwear

Nick Ties Up 'Shimmer and Shine' Footwear

Nickelodeon and Viacom Consumer Products has partnered with the Leomil Group to launch an international range of children’s footwear based on the preschool series “Shimmer and Shine.”

Nickelodeon and Viacom Consumer Products has partnered with the Leomil Group to launch an international range of children’s footwear based on the preschool series “Shimmer and Shine.”

The new line will build on Leomil’s current Nickelodeon lineup, which includes a range of “Paw Patrol”-themed footwear, and will introduce several new shoe styles to the licensee’s portfolio.

The “Shimmer and Shine”-branded footwear will launch this winter across Europe, the Middle East and Russia.

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