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April 6, 2018
Nickelodeon has partnered with Spirit Halloween to create a variety of exclusive costumes and accessories based on its animated series “Shimmer and Shine.”
The new costume line will feature characters Shimmer, Shine, Leah and their animal friends, and will incorporate both basic and deluxe style costumes including a toddler costume, deluxe wigs, faux ponytails and more.
“Through our close collaboration with the Spirit Halloween creative team, we feel they really captured the true magic of ‘Shimmer and Shine’ in their costumes,” says Dion Vlachos, senior vice president, retail sales and marketing, Nickelodeon. “The realistic and deluxe costumes and accessories will truly be a wish come true for kids this Halloween.”
The “Shimmer and Shine” costumes will be available this Halloween season online and at Spirit Halloween locations.
“After seeing the first season of ‘Shimmer and Shine,’ we knew instantly that the costumes would be a must-have this Halloween,” says Kym Sarkos, senior vice president and general marketing manager, Spirit Halloween. “Our ongoing collaboration with Nickelodeon allows us to bring the best Halloween experiences to kids and families throughout our 1,200-plus stores and on our website each year.”
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