Nick Taps NBA Star for TMNT Collab

A self-professed

Turtles

super-fan, Anthony will serve as creative director of the cross-category, global program, which will span lifestyle, home furnishings, publishing, video games and more.

“We are so happy for Carmelo Anthony to join the Nickelodeon family for Turtles by Melo," says Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. "A product line created and curated by a superstar–and super-fan–like Carmelo is testament to the

Turtles

’ ever-growing appeal, and it’s a huge part of the drumbeat beginning for new seasons of the TV show and the theatrical sequel from Paramount Pictures next summer.”

The line will debut in spring 2016 in advance of the summer theatrical release of Paramount Pictures’ sequel to

Teenage Mutant Ninja Turtles

, in which Anthony

“I am so excited about the opportunity to work with the Nickelodeon team on this new

Turtles

‎venture,” says Anthony. “The Turtles were such a huge part of my childhood, so to now be partnering with Nickelodeon on Turtles by Melo is honestly something I never could have imagined.”