Nick Taps NBA Star for TMNT Collab

Nickelodeon has teamed up with National Basketball Association player Carmelo Anthony to create a new consumer products line inspired by the Teenage Mutant Ninja Turtle franchise, dubbed Turtles by Melo.

A self-professed Turtles super-fan, Anthony will serve as creative director of the cross-category, global program, which will span lifestyle, home furnishings, publishing, video games and more.

“We are so happy for Carmelo Anthony to join the Nickelodeon family for Turtles by Melo," says Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. "A product line created and curated by a superstar–and super-fan–like Carmelo is testament to the Turtles’ ever-growing appeal, and it’s a huge part of the drumbeat beginning for new seasons of the TV show and the theatrical sequel from Paramount Pictures next summer.”

The line will debut in spring 2016 in advance of the summer theatrical release of Paramount Pictures’ sequel to Teenage Mutant Ninja Turtles, in which Anthony also make a guest appearance.

“I am so excited about the opportunity to work with the Nickelodeon team on this new Turtles ‎venture,” says Anthony. “The Turtles were such a huge part of my childhood, so to now be partnering with Nickelodeon on Turtles by Melo is honestly something I never could have imagined.”