Flagship location will showcase more than 300 branded products from “SpongeBob,” “Dora” and more.

Nickelodeon and Viacom Consumer Products, in partnership with Entertainment Retail Enterprises, has opened its newest Nickelodeon Store in the Dubai Mall.

The store is owned and operated by the Al Garawi Group, in partnership with Entertainment Retail Enterprises.

Located opposite of the three-story Waterfall attraction in the mall, the 3,800-sq. foot retail location will include more than 300 products–with more than 80 percent created exclusively for the Nickelodeon Stores–including toys, apparel homewares and other products featuring properties like “SpongeBob SquarePants,” “Paw Patrol,” “Teenage Mutant Ninja Turtles” and “Dora the Explorer.”

The Nickelodeon Store will also feature the PineAPPle Bar, where kids can play on Nickelodeon apps, the Colouring Table, the SpongeBob Photo Sculpt and the Play Table, where kids can play with a number of new toys.

“Dubai is the ideal location to open our second Nickelodeon Flagship store,” says Ron Johnson, executive vice president, consumer products, Viacom. “Viacom’s commitment to this market includes our content partnerships with OSN and Etisalat, the recent launch of NickPlay, the localization of our Nickelodeon and Nick Jr channels in Arabic, and now this exciting new Nickelodeon Flagship store. We could not be more delighted to bring kids and families in Dubai another opportunity to interact with their favorite Nickelodeon characters.”