Children’s network new look will feature it’s beloved characters, including SpongeBob SquarePants and more.
The brand’s new look will focus on “the power of imaginanation” via an array of kids interacting with the real world and Nick’s characters in surprising and surreal mixes of live-action and graphics. It will also feature an updated color palette and uses color to create, contrast and codify the on-air messaging.
The refresh will also aim to devlier the network’s mission to “help make the world a more playful place.”
Additionally, the brand refresh consists of nearly 300 deliverables, including bumpers, IDs, promo tollkits and graphic developments that will rollout across the network’s U.S. linear platform, followed by online, social media and off-channel.
“We really wanted to highlight how much surprise and fun is a part of kids’ everyday lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an
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