Nick Reveals On-Air Brand Refresh

Nickelodeon, in partnership with global branding and creative agency Superestudio, has debuted an all-new brand refresh for its on-air and online platforms.

April 6, 2018

Nick Reveals On-Air Brand Refresh

Children’s network new look will feature it’s beloved characters, including SpongeBob SquarePants and more.


The brand’s new look will focus on “the power of imaginanation” via an array of kids interacting with the real world and Nick’s characters in surprising and surreal mixes of live-action and graphics. It will also feature an updated color palette and uses color to create, contrast and codify the on-air messaging.

The refresh will also aim to devlier the  network’s mission to “help make the world a more playful place.”

Additionally, the brand refresh consists of nearly 300 deliverables, including bumpers, IDs, promo tollkits and graphic developments that will rollout across the network’s U.S. linear platform, followed by online, social media and off-channel.

“We really wanted to highlight how much surprise and fun is a part of kids’ everyday lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an

entire new visual vocabulary,” says Michael Waldron senior vice president, creative director art and design, Nickelodeon Group and [email protected] “Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things–the unpredictable, extraordinary and joyful nature of a child’s imagination. Superestudio was the right company for this refresh because they use a great mix of different techniques, and they brought a fresh viewpoint that had just the right amount of quirk and whimsy.”

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