Nickelodeon Viacom Consumer Products has teamed with Entertainment Retail Enterprises to create Nickelodeon stores in a variety of international destinations, beginning with a flagship specialty store in London.

Opening to the public in the second quarter of 2015, the U.K.’s first Nickelodeon store will be located at No.1 Leicester Square.

The new multi-level store will include state-of-the-art multi-media and interactive elements as well as a broad range of products based on Nickelodeon’s properties such as SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Dora the Explorer. The store will also showcase products from a select group of global licensees.

“Leicester Square is one of the best known tourism destinations in one of the greatest cities in the world and is an absolutely ideal location for an iconic brand like Nickelodeon," says Ron Johnson, executive vice president, NVCP. "I am really excited that London is joining our growing roster of international retail destinations, helping to drive growth in the branded retail space for the Nickelodeon brand internationally in partnership with ERE.”

To date, Entertainment Retail Enterprises and Nickelodeon have launched two Nickelodeon stores, one in Panama and one Riyadh, with another store opening in Jeddah by the end of 2014.

The partners are now extending their relationship to launch additional stores across five continents. The stores will be located in markets where there is a high brand awareness and on-air presence for Nickelodeon and will feature Nickelodeon branding.

"The stores in Panama and Riyadh have proven successful and highlighted the global appeal of the Nickelodeon properties," says Tina Calvo, chief executive officer, Entertainment Retail Enterprises. "The London flagship store will elevate our efforts. We’re looking forward to building on our success to date with flagship stores, mall stores and other retail solutions in key global markets. We will leverage their powerhouse portfolio and global brand equity to create a true destination for the entire family."