Nickelodeon & Viacom Consumer Products has appointed Born Licensing to handle its clip licensing in Australia and New Zealand.

The Nickelodeon animation portfolio includes current favorites such as "SpongeBob

SquarePants," "Teenage Mutant Ninja Turtles" and "Dora the Explorer" along with classic animation such as "The Ren and Stimpy Show," "Rugrats," "Hey Arnold!" and "Rocko’s Modern Life."

"Nickelodeon’s vast library of programming and beloved characters have fans of all ages across Australia and New Zealand,” says Claire O’Connor, director, Nickelodeon & Viacom Consumer Products, Australia and New Zealand. “With our 20-year history in Australia, there is great potential in collaborating with likeminded brands that celebrate the kid in everyone.”

“The popularity of titles such as 'SpongeBob SquarePants' and 'Teenage Mutant Ninja Turtles' span generations and appeals to audiences of all ages," says David Born, owner and director, Born Licensing. "Nickelodeon’s first television audiences in Australia now have families of their own, and today’s kids wield incredible influence in household purchasing decisions. There is tremendous value in offering marketers the opportunity to tap into both the nostalgic and current appeal properties past and present within the Nickelodeon portfolio.”