Nick Names ‘Nella’ Master Toy

Vivid Toys is on board to support the new animated preschool series internationally.

Nickelodeon and Viacom Consumer Products has appointed Vivid Group to serve as the international master toy licensee (excluding the U.S.) for the preschool series “Nella the Princess Knight.”

Under the terms of the agreement, Vivid will create a host of toys, including dolls, figures, play sets, plush and role play items. The new products are slated to launch in spring 2018 in all countries outside of the U.S.

“Nickelodeon’s preschool properties have fueled the brand’s consumer products success abroad, and we look forward to even more growth in the space as we embark on this partnership with Vivid Group for ‘Nella the Princess Knight,’” says Ron Johnson, executive vice president, Nickelodeon and Viacom Consumer Products. “‘Nella’ represents Nickelodeon’s unique twist on the traditional princess story, and we’re confident that Vivid is the right partner to bring this special property to toy aisles around the world.”

“Nella the Princess Knight” premiered in the U.S. last month and will begin launching on Nickelodeon and Nick Jr. channels internationally next month. The new series follows Nella, an unconventional 8-year-old who possess the royal qualities of a princess while embodying the courage and determination of a brave knight. Whenever a problem arises, she embarks on daring quests to save her kingdom.

Add new comment