Activation tour will feature “Paw Patrol” and “Teenage Mutant Ninja Turtles.”
Viacom International Media Networks Italia has partnered with Klepierre to launch the “Nickelodeon Extra Tour” in Italy.
The brand-new, 10-stop tour will visit Klepierre shopping centers across the country and will feature the “Teenage Mutant Ninja Turtles” and “Paw Patrol.” At each event, fans will be able to meet and play with costumed characters from the show, as well as participate in a number of activations.
The “Nickelodeon Extra Tour” will be divided into three dedicated areas–Nick Jr., Nickelodeon and the Living Room.
The Nick Jr. area will feature the characters from “Paw Patrol.” In this zone, kids will be able to participate in activities such as a quiz educating preschoolers about road, fire and water safety, as well as games including an air cannon game where fans can try to grab as many bones to win a bone-shaped badge.
Meanwhile, the Nickelodeon zone will feature the characters from “Teenage Mutant Ninja Turtles.” In this zone, fans will be able to become a ninja for a day by completing a course full of ninja-themed obstacles. The area will also include games and the opportunity to help color a mural that will be featured as a backdrop in photos of the “TMNT” character costume parade.
Finally, in the Living Room area, fans will be able to relax and watch some of the most popular Nickelodeon and Nick Jr. shows.
Each “Nickelodeon Extra Tour” event will kick off this Saturday and will visit Klepierre shopping centers until October.