“Dance Moms” star teams to expand into new categories including toys, publishing and more.
Nickelodeon has signed on with Jojo Siwa, a social media influencer and star on the TV series “Dance Moms,” to develop a line of consumer products inspired by the 13-year-old.
The entertainment brand will now seek merchandising and promotional partners for the singer, dancer and actress in categories including apparel, home furnishings, toys, publishing and more.
“JoJo Siwa is a great young talent who our audience loves because she is a positive role model and is happy being a kid," says Pam Kaufman, chief marketing officer and president, Nickelodeon Consumer Products. “Her fresh, signature style reflects her fun and vibrant personality, and we are so happy to welcome her to the Nickelodeon family."
Siwa is set to make her TV performance debut with her song “Boomerang” at the 2016 Nickelodeon HALO Awards, Nov. 27. She will also be featured in an episode of “TeenNick Top 10” this Friday as well as on Nickelodeon’s “Ultimate Halloween Haunted House” special this Saturday and Sunday.
“I am super excited to partner with Nickelodeon to release my line of consumer products,” says Siwa. “I love Nickelodeon so much and I know that what they create will reflect my personality and everything I love!”