April 6, 2018
Annual showcase highlighted the licensor's licensing and retail successes.
Nickelodeon & Viacom Consumer Products held its annual U.K. Achievement Awards last Thursday at London’s Ham Yard Hotel, celebrating its most successful licensee and retail partnerships from the past year.
Eight awards were handed out during the evening showcase event presented by Ron Johnson, executive vice president, consumer products at Viacom International Media Networks and Marianne James, vice president, consumer products, UK and Ireland and European retail sales and marketing, VIMN.
Argos was awarded Retail Program of the Year in recognition of the successful Everyone’s a Winner campaign, which has run for the past four years; while Tesco won Retail Licensing Team of the Year, acknowledging the chain's focus on expanding its reach in the licensing sector. The Entertainer’s wide-ranging relationship with Nickelodeon has included the successful launch of a Nickelodeon-branded craft, joke and science kit range, as well as numerous licensed activities, snaring the win for Retail Partnership of the Year.
"Paw Patrol" products led in the Innovative Product categories with George winning for their softline range and Kokomo taking the gong for their "Paw Patrol" 3D health and beauty range.
Character World was presented with the award for Longstanding Partnership, recognizing their 13 year relationship with NVCP, which has seen Character World become Nickelodeon’s No. 1 softlines partner and product development spanning the whole portfolio of NVCP’s brands.
The Topman retro Nickelodeon apparel line earned TVM Fashion Lab the award for Collaboration of the Year, while Spearmark International was presented with Licensee of the Year for their extensive development of Nickelodeon-licensed lunch-ware and homewares.
“This has been one of the most successful years for the U.K. consumer products team, and we wouldn’t be experiencing such impressive commercial and creative growth if not for our valued licensee and retail partners,” says James. “These awards are a way to recognize the accomplishments of our partners and celebrate all that we have achieved together.”
The winners include:
Retail Program of the Year–Argos' Everyone’s a Winner campaign
Retail Licensing Team of the Year–Tesco
Retail Partnership of the Year–The Entertainer for its Nickelodeon-licensed craft, joke and science kits
Innovative Softline Product/Range–George for its "Paw Patrol" line
Innovative Hardline Product/Range–Kokomo for its "Paw Patrol" line
Longstanding Partnership–Character World
Collaboration of the Year–TVM Fashion Lab for its Topman retro Nickelodeon range
Licensee of the Year–Spearmark International for its lunchware and homewares lines
Read more about:argosCharacter WorldAsda GeorgeNickelodeon & Viacom Consumer ProductsPaw PatrolTescoThe EntertainerTVM Fashion Lab
You May Also Like