April 6, 2018
Retailer highlights products from several nostalgic shows including “Rugrats” and “Double Dare.”
Rachel Shectman, founder, Story (left) and Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon (right)
Story, a New York-based concept store, has launched “Remember When,” a themed showcase that commemorates Nickelodeon’s series and characters from the 1990’s in time for the network’s 25th animation anniversary.
First, Story has partnered with more than 25 brands to create a range of merchandise for the limited-time concept shop through Sept. 18. Exclusive collaborations include:
Bamford Department for “Double Dare” and “SpongeBob SquarePants” Rolex watches;
Chasing Paper for peel and stick removable wallpaper;
Denik for custom journals;
Dormify for pillows inspired by shows ranging from “Ren & Stimpy” to “SpongeBob SquarePants”;
Harry Barker for snacks for cats and dogs, as well as a dog toy fashioned after “Rugrats’” Chuckie Finster’s glasses;
Keds for “Double Dare” sneakers;
Leeloo Soaps for soap bars including a Slime green bar and Wallaby Wash;
Mi Cielo for “Rugrats”-inspired onesies;
Print All Over Me for ‘90s Nick-themed apparel and accessories;
Rockets of Awesome for a kids’ varsity jacket and Slime-covered t-shirt;
Samsung for electronics including exterior batteries, wireless speakers and phone cases;
Smashbox for lipstick in three shades inspired by the decade’s moody hues;
Stance Socks for limited edition retro-right statement socks;
Sugafina for five Nick-inspired boxed gummies including “SpongeBob SquarePants” pineapples and Slime green apples;
Tidal Flip Flops for “SpongeBob SquarePants,” “Ren & Stimpy” and ‘90s Nick character print flip flops; and
WattzUp for 3D-molded power charger in the shape of Nick characters.
Additionally, select “Ren & Stimpy” pieces from the fall 2016 Jeremy Scott collection will be available.
Furthermore, the retailer will also highlight five fan-favorite Nickelodeon shows in “clubs” including Homeroom, which features a mash-up of ‘90s characters with brands like State Bags and Out of Print; Besties, which remembers Nick’s iconic duos; Double Dare, which includes prints and patterns from Crshr and Boardies; City Kids, which features “Hey Arnold!”-inspired pieces; and Yearbookers, which features must-have nostalgic picks.
Story will also extend the “Remember When” experience outside of its walls through additional brick-and-mortar and online retail partnerships with Los Angeles-based retailer Ron Robinson, as well as NeimanMarcus.com.
From Aug. 18 to Sept. 18, Ron Robinson will host a Story “Remember When”-themed shop-in-shop in its Santa Monica, Calif., location and will feature an edited selection of the limited edition merchandise.
Meanwhile on NeimanMarcus.com, “Remember When” will be available for a limited time beginning Aug. 24 through Sept. 18.
Finally, Story will also host a number of activations including photo opportunities, physical challenges on the hamster wheel from “Double Dare,” behind-the-scenes interview with many of the creators of Nick’s animated series and happy hours with ‘90s-inspired food, drinks and music.
“Consumer demand for ‘90s Nickelodeon is off the charts and we are excited to introduce an exclusive new line of products based on our most popular shows to celebrate this iconic chapter of our history,” says Pam Kaufman, chief marketing officer and president, consumer products, Nickelodeon. “We think Story is the perfect partner to kick off our new consumer products program and Nickelodeon fans are really going to love it.”
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