Nick Gets Ready to Play

Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play.

April 6, 2018

Nick Gets Ready to Play

Nickelodeon will once again encourage kids to get up and get active when its TV channels, websites and app go dark for the 11th Annual Worldwide Day of Play Sept. 20, from 12 p.m. to 3 p.m. in all U.S. time zones.

Nickelodeon, Nicktoons, Nick Jr., TeenNick, Nick.com, NickJr.com, Nicktoons.com, TeenNick.com and the "Nick" app will all participate.

On Sept. 20, Nickelodeon will air health and wellness-themed messaging beginning at 9 a.m., as well as interstitials featuring stars from Nickelodeon's live-action series, encouraging kids to take the time to be more physically active. At 12 p.m., Nickelodeon will sign off on-air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop.

At the same time, the network's national partners–the United States Tennis Association, NFL Play 60, the Boys and Girls Club of America and Key Club, among others–will host several thousand local events across the country

to help celebrate kids' love of play.

"This year's Worldwide Day of Play celebration will cap off a summer of Road to Worldwide Day of Play local-market visits in San Diego, Detroit and Virginia Beach, where we teamed up with grassroots organizations to celebrate kids and all the ways they stay active," says Marva Smalls, executive vice president of public affairs, Nickelodeon Group. "Nickelodeon is taking the spirit of those visits to a global level on Sept. 20 for Worldwide Day of Play, when our partners host almost 4,000 events to encourage kids and their families everywhere to be more physically active."

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