Nick Extends Crayola Partnership

Nickelodeon has announced two new deals for its top properties including an extension of its partnership with Crayola and a new license for Dora wooden toys.

Nickelodeon and Crayola have renewed their licensing partnership for creative expression products featuring Dora the Explorer, Bubble Guppies, Go, Diego, Go!, Team Umizoomi, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.

Crayola will develop Color Wonder markers, giant coloring pages and coloring and activity books that will be available at mass retailers this fall.

"Crayola has been an incredible partner, and we are beyond thrilled to continue our imaginative relationship with them," says Paula Allen, senior vice president, global publishing, Nickelodeon Consumer Products. "Our new line of products truly epitomizes the essence of creativity and adventure and will delight both Nickelodeon and Crayola fans." 

Nickelodeon has also teamed up with the Dallas-based toy manufacturer KidKraft for a line of designer wooden toys, doll furniture and accessories featuring Dora the Explorer.

The new line features a kitchen and dollhouse, both of which will be available this summer. Doll furniture and will be introduced to the line later this year.