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April 6, 2018
Nickelodeon & Viacom Consumer Products has inked a series of deals for Dora the Explorer across Northern Europe.
Allegre in France has signed a deal for Dora Infant that will see Dora on a wide range of products under the Tigex and Nuk brands. The lines will include infant bottles, tableware and pacifiers, as well as infant furniture and infant bath and toiletry goods such as potties and toiletry sets. In addition, bottles, tableware and pacifiers will be launched at the end of the year in key hypermarkets and specialist retailers across France, with additional products planned for 2015.
Following a deal signed with technology manufacturer Videojet, Dora will also feature on a Nickelodeon branded kids’ tablet, available in French hypermarkets, toy specialists, lifestyle specialists and e-retailers beginning in July. Featuring branded cases and embedded content in the form of apps and games, the tablets will also feature content from Team Umizoomi, Go, Diego, Go!, Big Time Rush, Victorious, Sanjay & Craig, SpongeBob SquarePants and Teenage Mutant Ninja Turtles.
Finally, Nordic licensee Tactic is set to include Dora on a range of new games and puzzles beginning this holiday season, while Björna is planning to roll out a line of Dora apparel and home textiles in the same region this fall.
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