NFL Christmas Games on Netflix Inspire Winter-Themed Events on Roblox

To celebrate the upcoming NFL matchups on Netflix, Roblox users can participate in special football-themes challenges in NFL Universe Football and Nextworld to unlock one of four exclusive UGC rewards themed after the teams playing on Christmas Day: Kansas City Chiefs, Baltimore Ravens, Pittsburgh Steelers and Houston Texans. NFL Universe Football will launch its holiday event on Dec. 17, which allows players to team up with friends and earn exclusive Christmas and NFL cosmetics, craft items, go on Scavenger Hunts, and more. Nextworld will feature an exclusive NFL-branded mini-game launching on Dec. 19 with NFL-branded UGC items that users can earn through gameplay. This partnership will foster cross-experience engagement. 

“The experiences inspired by the NFL Christmas Games on Netflix provide a fun and lighthearted opportunity to bring users the magic of the games onto the Roblox platform,” says Ed Kiang, vice president, video gaming, NFL. “From Nextworld to NFL Universe Football, fans can celebrate the Netflix Christmas Day teams facing off in new and engaging ways.” 

“Our vision for NFL Universe Football has always been to create a dynamic experience where fans can engage with their favorite sport year-round,” says Harry Bienenstock, head of growth, Voldex. “Seeing +40% growth in visits year-over-year shows that players love what we’re building. This winter, we’re excited to connect even more fans through holiday-themed events and exclusive team rewards.” 

Related:Rainbow Group Secures €90 Million Investment from TEC Movie to Boost Global Growth